PROJECT DESCRIPTION
Our client was a family-owned luxury and design business in financial distress. The owner and CEO at the time was planning to sell the company to an investor. Since the CEO was personally invested in the preservation of the company culture and brand, ARACON’s role was to find a suitable partner and to help carrying out the transaction.
Together with lawyers and tax advisors, we developed a selling strategy and then contacted potential investors. To ensure that our client was optimally prepared for the upcoming sales negotiation, we organised a coaching session with the international client team and developed a common view of the company and the market environment. The session was used to find solutions and define concrete measures for the problems and challenges identified. Consequently, the team was able to present a united front and argue persuasively during negotiations, thereby achieving a high selling price. The company was sold to an investor who shared the prior CEO’s visions for the company
